This sign sits in the corner of the parking lot where I go to buy my "elite liberal" red wine.
As a former marketing professional I know that associating alcohol with a charity can be dicey but I suppose a lot of folks feel that beer goes with summer, especially July 4th celebrations. It bothers me a bit since NJ has a high incidence of drunk driving. Don't get me started on drunken illegal fireworks.
Budweiser is donating over two million dollars to Folds of Honor. The amount is tied into sales in some way.
I checked out the Folds of Honor site and George W. Bush popped up in the scroll and I immediately got the tension headache he has always given me. I had to laugh at that though since the soldier on the sign looks a lot like President Obama to me. Maybe I'm too political?
Bottom line - if anything gets done for military families then good.